Paul H. Ray, Ph.D. and Sherry Ruth Anderson, Ph.D.
Ask The Authors...
implications does Ray and Anderson's research have for More
Than Money Journal readers? Here's what the authors told
How many Cultural Creatives
are there in the wealthiest five percent of the population?
Based on our data, we
would estimate 20-30%, the same as in the general population.
Among More Than Money Journal readers, the figure would
likely be much higher, given your mission.
We can also say that,
typically, people who have inherited wealth or who have
become wealthy in nontraditional ways are much more open
to new possibilities than are those who made their money
through Modernist business practices. The LOHAS industries
(Lifestyles Of Health And Sustainability),
for example, are based entirely on serving Cultural Creatives;
they do $230 billion worth of business per year in the
U.S. and half a trillion around
the world. Eighty percent of owners and managers in LOHAS
industries are Cultural Creatives. So among that group,
you would likely have a high percentage of Cultural Creatives
with serious assets.
What would you say specifically
to Cultural Creatives with wealth?
One of the main things
you can do as a person with wealth is help provide a "container"
to assist Cultural Creatives to create change. For example,
you can provide back-up funding when they are organizing
events, reducing the financial risk in case the event
doesn't fully fund itself. Supporting Cultural Creatives
is not just about paying for something. Many Cultural
Creatives are not very knowledgeable about money and are
not aware of what it is possible to do with it. You can
show them how to use it to change the culture.
Also, people with wealth
have networks that other Cultural Creatives don't have.
There is a huge volume of social inventions being made
now, often on a shoestring. You can hold fundraisers and
help give other Cultural Creatives with creative ideas
access to funding that will support their growth.
People with wealth are
often regarded as opinion leaders; they are also frequently
hyper-competent people who are asked
to do things in a Modernist setting that is reinforcing
the world that is going away. You can be aware that there
is a new civilization wanting to be born and take leadership
to assist it.
-Interviewed by Pamela
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